This is a start-up e-eCommerce / delivery service  company that needs assistance redesigning their current website

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Their goal is to maintain their branding colors: orange and Black and create a more minimalistic information page similar to Apple

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Current website:

 

There were too many inconsistent graphics and repetitive information. The purpose of the company was not clear 

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New website:

 

Discovered that the purpose of this section was to separate Shoppers, Retailers, Manufactures, and Drivers. Each section clearly contains a description and button to direct the website user to more information or retail page. Incorporated white space to make the website mimic Apple's look.